potential

potential
▪ I. potential po‧ten‧tial 1 [pəˈtenʆl] adjective [only before a noun]
a potential customer, market, buyer etc is not yet a customer etc, but may become one in the future:

• The company's financial difficulties have deterred potential investors.

• The company declined to confirm the names of the two potential bidders.

• The executives fear merger will expose the company to new potential losses.

  [m0] ▪ II. potential potential 2 noun [uncountable]
1. the possibility that something will develop in a certain way or be able to do something:

• He was eager to capitalize on the commercial potential of his designs.

• the labor-saving potential of information technology

potential for

• The company certainly has the potential for growth.

ˈbrand poˌtential MARKETING
the possible future success in a particular market of a particular brand of product:

• Heinz are determined to maximise brand potential by introducing more new products.

2. a natural ability or quality that shows someone or something will be successful:

• a young businesswoman with great potential

— potentially adverb :

• Potentially, the market is huge.

• a dispute that potentially involves tens of millions of dollars

* * *

Ⅰ.
potential UK US /pəˈtenʃəl/ adjective [before noun]
► able to develop into something in the future when the necessary conditions exist: »

There are potential problems at every stage of the drug production chain.

 »

A number of potential buyers are thought to have shown interest.

 »

a potential cost/market

Ⅱ.
potential UK US /pəˈtenʃəl/ noun [U]
► the possibility of something developing or happening in a particular way: have the potential for sth/to do sth »

These equity securities are believed to have the potential for high earnings growth.

 »

commercial/economic potential

 »

growth/market/sales potential

► natural qualities or abilities that mean that someone or something may or should succeed or achieve something: enormous/great/huge potential »

This marketing idea has great potential.

 »

We have put additional resources into the company to ensure it reaches its full potential in Scotland.

 have the potential to be sth »

He has the potential to be the very best.


Financial and business terms. 2012.

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Synonyms:
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  • Potential [1] — Potential ist eine Funktion V (x, y, z) des Ortes, d.h. der Koordinaten xyz eines Punktes P, deren partielle Differentialquotienten nach den Koordinaten die Komponenten einer gerichteten Größe (Kraft, Geschwindigkeit), die diesem Punkt P… …   Lexikon der gesamten Technik

  • potenţial — POTENŢIÁL, Ă, (I) potenţiali, e, adj., (II) potenţiale, s.n. I. adj. 1. Care are în sine toate condiţiile esenţiale pentru realizare, care există ca posibilitate, care există în mod virtual. ♢ Energie potenţială = energia pe care o poate dezvolta …   Dicționar Român

  • Potential [2] — Potential der Verrückungen. Sind ξ, η, ζ, die Verrückungen des Körperpunktes m (x, y, z) in den Richtungen x, y, z (s. Elastizitätslehre, allgemeine), und es existiert eine Funktion F der Koordinaten x, y, z, deren… …   Lexikon der gesamten Technik

  • Potential [5] — Potential , thermodynamisches, eine Funktion zweier oder mehrerer Unabhängigveränderlicher, die in der Thermodynamik eine ähnliche Rolle spielt wie das Potential der Kräfte nach dem Newtonschen Gravitationsgesetz in der reinen Mechanik (vgl.… …   Lexikon der gesamten Technik

  • Potential [3] — Potential , elastisches. Die Arbeit zur Ueberwindung der inneren Kräfte (s. Verschiebungsarbeit) beliebiger Körper für den Fall, daß die Spannungen konstant wie am Ende der betreffenden Verschiebungen wären (die virtuelle Verschiebungsarbeit),… …   Lexikon der gesamten Technik

  • Potential — Po*ten tial, a. [Cf. F. potentiel. See {Potency}.] 1. Being potent; endowed with energy adequate to a result; efficacious; influential. [Obs.] And hath in his effect a voice potential. Shak. [1913 Webster] 2. Existing in possibility, not in… …   The Collaborative International Dictionary of English

  • Potential — (auch Potenzial) steht für: Aktionspotential vorübergehende, charakteristische Abweichung des Membranpotentials einer lebenden Zelle von ihrem Ruhepotential Chemisches Potential thermodynamische Größe in der Chemie, gemessen in Gibbs (= J/mol)… …   Deutsch Wikipedia

  • potential — I adjective accessible, achievable, allowable, allowed, anticipated, attainable, concealed, conceivable, covert, doable, dormant, expected, feasible, future, imaginable, latent, likely, obtainable, performable, permissible, permitted, possible,… …   Law dictionary

  • Potential [2] — Potential (das), die Wirkungsfähigkeit oder potentielle Energie (Spannung), welche die in einem Punkte des Raumes konzentriert gedachte Masseneinheit besitzt vermöge der abstoßenden oder anziehenden Kräfte, die von andern im Raume befindlichen… …   Meyers Großes Konversations-Lexikon

  • potential — [pō ten′shəl, pəten′shəl] adj. [ME potenciall < ML potentialis < L potentia: see POTENT] 1. that has power; potent 2. that can, but has not yet, come into being; possible; latent; unrealized; undeveloped 3. Gram. expressing possibility,… …   English World dictionary

  • Potential — Po*ten tial, n. 1. Anything that may be possible; a possibility; potentially. Bacon. [1913 Webster] 2. (Math.) In the theory of gravitation, or of other forces acting in space, a function of the rectangular coordinates which determine the… …   The Collaborative International Dictionary of English

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